Starting a new business in Kenya
20 steps to follow
- Idea
Perhaps you are taking your skills/qualifications as an employee across to your own business, or turning a hobby/passion into a business.
All businesses start with an idea!
- Research
Examine the market and consider the requirement and customer-base for your business. You will also need to research your competition and the industry you’re entering.
- Plan
Writing a business plan is an essential step in the start-up process, especially if you intend to approach investors, banks, lenders, or specialist advisors.
- Choose a name
This is worth getting right from the offset. You’ll need to check its availability (website domain, social media accounts, company register) and whether anyone else is using it. Also be careful to check for word meanings/associations!
- Dormain
Register your domain and social media accounts as soon as you settle on a name. Design and content can come later but securing these early will avoid disappointment if they become unavailable further down the line.
- Legal structure
You will need to decide how you are going to trade. The most common entities are:
Sole trader
Limited company
Partnership
Limited Liability Partnership
- Register
Whatever your chosen structure, you will need to incorporate/register with the Registrar of Businesses.
- Bank
Once your business is registered, you’ll need to consider your banking set up. Limited companies must have a business bank account and all businesses must keep track of income and expenditure.
- Finance
You might consider personal savings/ borrowing from friends and family/ small business loans/ overdrafts or 0% credit cards/ investors or business angels/ government loans or grants/ crowdfunding/ invoice or stock financing
- Suppliers
Do you need to source essential supplies for your business? If so, where from, and do you need to set up trading accounts?
- Location
Does your business need premises? The right location can make all the difference.
- Insurance
Consider the types of insurance you need for your business to be compliant and covered for risks.
- Branding and design
You’ll need to consider the way your business appears and the message it gives across – this includes design of a logo, website, literature, signage, packaging etc.
- Technology
Think about which software systems/apps will keep you organised and improve efficiency.
- Employees
Will you need employees to make your business a success? If so, you’ll need to recruit and set up a PAYE scheme (with ongoing payroll processing).
- Accounting
You will need to register with KRA for certain taxes. This may include Income Tax, VAT, PAYE, and Self-Assessment. At this point you must also acknowledge the joyous tasks of bookkeeping and accounting (and how you are going to manage these)!
- Marketing
You’ll need to spread the word about your new business. An initial marketing plan, and ongoing marketing strategy could be key to success.
- Data
Consider how you will store and manage customer data.
- IT Risks
Consider keeping files and data in the cloud, so that your vital documents and data are safe and accessible.
- Mentoring
Find someone who will give you honest feedback about your business and share their own experiences/wisdom.